All PostsViable product wins when it fits into a great marketDecember 27, 2023Product-Market Fit (PMF) is the stage at which a startup has successfully identified a significant market and developed a product that satisfies that market's needs. Achieving PMF is a crucial milestone signifying that a startup has found a large and lucrative market, devised a robust strategy to address that market and deployed a superb implementation plan to drive growth.# product management# marketingRead more »Data Mesh success story in platform engineeringDecember 11, 2023The integration of Data Mesh principles into our platform engineering approach stands as a testament to the achieved success through a harmonious balance between autonomy and strategic guidance, fostering innovative and collaborative growth.# product management# data# engineeringRead more »Maximizing data value from various entities by Data Clean RoomsNovember 23, 2023In the ever-shifting terrain of digital advertising, the pursuit of transparency and efficiency has given rise to a game-changing solution – Data Clean Rooms (DCRs). These secure environments facilitate collaborative data analysis, providing a controlled space for various entities to amalgamate their data securely.# data# privacy# marketingRead more »Unraveling the wonders of Consent Management PlatformsNovember 21, 2023In the ever-evolving digital landscape, Consent Management Platforms (CMPs) emerge as indispensable allies, facilitating a delicate balance between user data utilization and regulatory compliance. Let's delve into the intricacies of CMPs and uncover the transformative role they play in shaping the future of digital consent.# data# privacy# marketingRead more »Practical guide to Agile success for efficient software developmentNovember 13, 2023Fast forward to today, and Agile Software Development, rooted in the Agile Manifesto, remains a cornerstone for those seeking success in the dynamic world of software development. Agile Software Development - also referred simply as Agile - is an iterative approach to focus on continuous releases and incorporating customer feedback with every iteration.# engineering# teamworkRead more »Create a winning product strategy before jumping into roadmap and backlogNovember 12, 2023Before delving into the intricacies of building a product roadmap or developing new features, the compass that guides these decisions—your product strategy—must be meticulously defined. A product strategy serves as a high-level blueprint for what your business aims to achieve with its product and how it plans to navigate the ever-evolving market landscape.# product management# teamworkRead more »Introduction to product vision with big tech's examplesJuly 15, 2023A well-defined product vision serves as the true north for a product, guiding the team and stakeholders towards a common objective. It enhances strategic decision-making, fosters collaboration, and motivates individuals to connect with the product's purpose. By developing and sharing a clear product vision, product managers can inspire their teams and set the stage for a successful product journey.# product management# teamworkRead more »How does Google set goals and achieve them with OKRs?November 27, 2022An Obejective and Key Results (OKRs) framework is an effective goal-setting tool for communicating what you want to accomplish and how you will accomplish it. It is well known as an big contributor to Google's success. OKRs have recently gained popularity among tech companies from Silicon Valley.# teamwork# leadershipRead more »Benefits and challenges in data-driven marketingOctober 23, 2022As consumer behavior has been more diverse, nowadays it has become difficult to turn consumers around by providing information centrally through mass marketing. In order to fulfill individual needs, it is quite hard to succeed in marketing by only experience and intuition.# data# marketingRead more »Keys for effective cross-cultural collaborationOctober 10, 2022With the words "diversity" and "global" being used so often recently, many companies are looking for ways to form multicultural teams in order to benefit from increased creativity and a better understanding of the global marketplace. However, cultural differences pose a number of challenges.# teamwork# leadershipRead more » 1Next →
