# marketingViable product wins when it fits into a great marketDecember 27, 2023Product-Market Fit (PMF) is the stage at which a startup has successfully identified a significant market and developed a product that satisfies that market's needs. Achieving PMF is a crucial milestone signifying that a startup has found a large and lucrative market, devised a robust strategy to address that market and deployed a superb implementation plan to drive growth.# product management# marketingRead more »Unraveling the wonders of Consent Management PlatformsNovember 21, 2023In the ever-evolving digital landscape, Consent Management Platforms (CMPs) emerge as indispensable allies, facilitating a delicate balance between user data utilization and regulatory compliance. Let's delve into the intricacies of CMPs and uncover the transformative role they play in shaping the future of digital consent.# data# privacy# marketingRead more »Benefits and challenges in data-driven marketingOctober 23, 2022As consumer behavior has been more diverse, nowadays it has become difficult to turn consumers around by providing information centrally through mass marketing. In order to fulfill individual needs, it is quite hard to succeed in marketing by only experience and intuition.# data# marketingRead more »Maximizing data value from various entities by Data Clean RoomsNovember 23, 2023In the ever-shifting terrain of digital advertising, the pursuit of transparency and efficiency has given rise to a game-changing solution – Data Clean Rooms (DCRs). These secure environments facilitate collaborative data analysis, providing a controlled space for various entities to amalgamate their data securely.# data# privacy# marketingRead more »View all posts →
